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    Entries in lean startup (3)


    Talk to the Nice People - Insight Interviews

    In my previous post "What Customers Are You Creating?" we talked about creating customer persona - a picture of one representitive group of our customers - so we would start noticing these people out in the world. Isn't that good enough? Haven't we "gotten down" the people we're designing for? It's time to get to work - right?

    Nope. If we're using the concepts of lean startup and UX, the next thing we want to do is "get out of the building" to test those hypothesis. In this case, we're going to have to get out and "talk to the nice people."

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    What customers are you creating?

    One tool that we use in customer development is to create a "persona" that provides us a snapshot or archetype for the people we think are our customers. I like to think of them as my "people prototypes." What is deeply counter-intuitive about this process is that it requires us to create a very specific fictitious person - 1 individual who is "representative" of a group of people out in the world with similar needs, behaviors and sometimes attributes.

    It's also important to create an appealing person - one who stays with us and who we begin to care about in our product development.

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    New Directions - Live, hands-on LUXr Lean UX Workshops

    What are these workshops about? Workshop 1 - Finding Your Customer with Personas - shows you how to create a customer persona or as I like to call them a "people prototype." None of us really know who our customers are until they start buying. In lean startups we want to test our hypothesis of who these people are - but first we have to get it out of our heads and onto the page. But this is just a guess - we learn how to test this hypothesis in Workshop 2.

    Read more about the "why" behind creating customer personas

    Workshop 2, Talk to the Nice People - Insight Interviews, starts off with a bang with a process Kate Rutter from LUXr calls "The Molecule." You'll be able to start each week with a focus snapshot of customer, problem you're solving and solution those customers will use. Then we'll move right into forming topics, creating open questions and an intro that gets us into the conversation with our customer. Most important of all - we'll practice all the skills - repeatedly. Then we'll evaluate what we learned from even this small amount of practice. You'll be a little shocked at how ready you are to get out there and start talking to the nice people.

    Read more about the process behind running an Insight Interview

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