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    Entries in personas (1)

    Tuesday
    Apr022013

    What customers are you creating?

    One tool that we use in customer development is to create a "persona" that provides us a snapshot or archetype for the people we think are our customers. I like to think of them as my "people prototypes." What is deeply counter-intuitive about this process is that it requires us to create a very specific fictitious person - 1 individual who is "representative" of a group of people out in the world with similar needs, behaviors and sometimes attributes.

    It's also important to create an appealing person - one who stays with us and who we begin to care about in our product development.

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