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    Entries in workshop (1)

    Monday
    Mar252013

    New Directions - Live, hands-on LUXr Lean UX Workshops

    What are these workshops about? Workshop 1 - Finding Your Customer with Personas - shows you how to create a customer persona or as I like to call them a "people prototype." None of us really know who our customers are until they start buying. In lean startups we want to test our hypothesis of who these people are - but first we have to get it out of our heads and onto the page. But this is just a guess - we learn how to test this hypothesis in Workshop 2.

    Read more about the "why" behind creating customer personas

    Workshop 2, Talk to the Nice People - Insight Interviews, starts off with a bang with a process Kate Rutter from LUXr calls "The Molecule." You'll be able to start each week with a focus snapshot of customer, problem you're solving and solution those customers will use. Then we'll move right into forming topics, creating open questions and an intro that gets us into the conversation with our customer. Most important of all - we'll practice all the skills - repeatedly. Then we'll evaluate what we learned from even this small amount of practice. You'll be a little shocked at how ready you are to get out there and start talking to the nice people.

    Read more about the process behind running an Insight Interview

    Click to read more ...